Bev Whittles is a Sydney-based singer and guitarist. Drawing on her roots, Bev performs songs from the 50’s to the present day with a country flair, playing live with just her acoustic guitar and vocals. I was asked to produce a set of concert posters and a website for her. 

I began by establishing a brand identity. She requested the overall style to be simple and reflect her music, but with some edgy elements. Taking notes from her country background I chose a textured, feminine script as the main typeface and developed a colour palette of blues and cream. This provided an adaptable design style that felt classic, and representative of Bev’s guitar based music. 

I implemented this style across the website and posters focusing on classic layouts, and adding personality through the typeface, photography and textured finishes. In the website I followed a grid system to make each page feel balanced, and utilised a sans-serif font to improve readability. I optimised the layout for both desktop and mobile view to ensure a positive user experience on any device.

I created 9 poster designs in both portrait and landscape orientations as the client wanted a variety of options. I kept the designs clean by using minimal elements which could be rearranged to fit different applications. I included a textured overlay to give a worn in feel to the posters and add the touch of edge the client desired.